Brian Immel says...
Building Products Really Really Fast

Just days ago Matt Shobe, BigDoor’s Chief Design Officer, myself and an ad hoc team of talented individuals were knee deep in code developing a new mobile music app in one weekend.

This was the challenge Startup Weekend proposed to developers, designers, marketers and project managers alike – build and demo a product in less than 54 hours.

It was the pace of a startup, times two, then condensed into one weekend. Sleep was a luxury, and time was our greatest enemy.

The goal was to get something working ASAP. Each team was aiming to build a prototype fast, then iterate on their idea.

In an environment like this you reach for your bag of tricks. Whatever your background you’ll enviably go with what you know will get the job done fast.

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