I’m a big fan of the blog Hack A Day. It chronicles DIY hardware and software projects from people who just love to build cool things. Today while scrolling through some past entries I noticed an advertisement that didn’t suck! Ya, big surprise.

A silent video showed three guys talking. The guy in the middle had some homemade electronic device strapped to his head and an RC remote in his hand. Content like this is not uncommon for Hack A Day.

Investigating further I found it was a Verizon Wireless advertisement demonstrating the speed and low latency of their 4G network. The video showed a guy fling his RC quadcopter through an obstacle course using a phone video chat app.

Ok pretty simple hack, but what a great Ad. Technical DIY audience with an Ad to match. I can’t remember an Ad placement so contextually relevant.

Finally at the end of the video you’re lead to vzw.tumblr.com where you can find all kinds of nerdy Mythbusters-style “tests”. Just like Mythbusters most of their tests leave you pondering in that grey area of plausibility.

I don’t care if they’re real or not, I was satisfied just being engaged on a technical level for once. Verizon (actually their advertising firm), you get my kudos for the week.